IME/ShowTime Preview Guide - Page 44

Power Rangers LGF • 3 / 24 / 2017 • Wide • Scope

Cast : Dacre Montgomery , Naomi Scott , RJ Cyler , Becky G , Ludi Lin , featuring Bill Hader , with Bryan Cranston , and Elizabeth Banks
Director : Dean Israelite
Screenplay : John Gatins ( Story by : Matt Sazama & Burk Sharpless and Michele Mulroney & Kieran Mulroney )
Website : powerrangers . movie
Tag Line : It ’ s morphin time !
Synopsis : From a story by Executive Producer Roberto Orci ( Transformers , Star Trek , Amazing Spider-Man 2 ) and screenwriters Zack Stentz and Ashley Miller ( X-Men : First Class , Thor ) comes a modern reinvention of the Mighty Morphin Power Rangers , a group of ordinary high school kids who find themselves infused with extraterrestrial powers and must harness those powers as a team to save the world .
Marketing / Promotion : Capitalize on the broad popularity of the Mighty Morphin Power Rangers universe , including the original animated children ’ s show , in addition to other film versions . Host a Power Rangers party opening weekend . Staff and customers can dress as their favorite character . Partner with businesses that will be selling tie-in merchandise to the film , including a toy line produced by Bandai and a video game called Power Rangers Legacy Wars . Take advantage of viral marketing with a faux high school newspaper tie-in website at www . angelgrovehighschool . com .
Films attracting similar target audience : The LEGO Batman Movie , The Great Wall , Kong : Skull Island
Facebook : / PowerRangersMovie Twitter : @ ThePowerRangers Instagram : @ powerrangersmovie
42 • ShowTime Preview Guide – Spring 2017