IME/ShowTime Preview Guide - Page 43

Pirates of the Caribbean : Dead Men Tell No Tales

DIS • 5 / 26 / 2017 • Wide • Scope
Cast : Johnny Depp , Javier Bardem , Brenton Thwaites , Kaya Scodelario , Kevin R . McNally , Golshifteh Farahani , David Wenham , Stephen Graham and Geoffrey Rush
Director : Espen Sandberg , Joachim Ronning
Screenplay : Jeff Nathanson
Website : pirates . disney . com
Synopsis : Johnny Depp returns to the big screen as the iconic , swashbuckling anti-hero Jack Sparrow in the all-new Pirates of the Caribbean : Dead Men Tell No Tales , a rip-roaring adventure that finds down-on-his-luck Captain Jack feeling the winds of ill-fortune blowing strongly his way when deadly ghost sailors , led by the terrifying Captain Salazar , escape from the Devil ’ s Triangle bent on killing every pirate at sea — notably Jack .
Marketing / Promotion : Host a Pirate Party at the theatre opening weekend . Encourage all attendees and employees to come dressed as pirates . Hand out prizes in a variety of categories , including ; Most Original , Scariest , Sexiest , and Funniest . Create concession specials inspired by the movie . Look to team up with businesses that will sell tie-in merchandise to the movie , including books , games , clothing , and more . Engage users on social media to share their favorite characters and scenes from the other films . They can also answer trivia questions about the other movies and the film ’ s stars . Promote on-line viewing of the great trailer .
Films attracting similar target audience : The Circle , Guardians of the Galaxy Vol . 2 , King Arthur
Facebook : / PiratesOfTheCaribbean Twitter : @ disneystudio Instagram : @ disneystudio
ShowTime Preview Guide – Spring 2017 • 41