IME/ShowTime Preview Guide - Page 41

Norman : The Moderate Rise and Tragic Fall of a New York Fixer

Norman : The Moderate Rise and Tragic Fall of a New York Fixer

SCL • 4 / 14 / 2017 • Ltd . • Flat
Cast : Richard Gere , Lior Ashkenazi , Michael Sheen , Steve Buscemi , Charlotte Gainsbourg , Dan Stevens , Hank Azaria
Director : Joseph Cedar
Screenplay : Joseph Cedar
Website : sonyclassics . com / norman
Synopsis : Norman Oppenheimer ( Richard Gere ) lives a lonely life in the margins of New York City power and money , a would-be operator dreaming up financial schemes that never come to fruition . As he has nothing real to offer , Norman strives to be everyone ’ s friend , but his incessant networking leads him nowhere . Always on the lookout for someone willing to pay attention to him , Norman sets his sights on Micha Eshel ( Lior Ashkenazi ), a charismatic Israeli politician alone in New York at a low point in his career . Sensing Eshel ’ s vulnerability , Norman reaches out with a gift of a very expensive pair of shoes , a gesture that deeply touches Eshel . When Eshel becomes Prime Minister three years later , he remembers . Norman is a comic and compassionate drama of a little man whose downfall is rooted in a human frailty all too easy to forgive — a need to matter .
Marketing / Promotion : Use radio and social media to run trivia contests about the careers of the stellar cast . Spotlight the cast of Hollywood legends . Showcase positive reviews and word of mouth buzz the movie generates . The film played at the 2016 Telluride Film Festival and 2016 Toronto International Film Festival . Run a special promotion that plays on the name Norman . Hand out promotional materials and offer concession discounts to any patrons that attend the film with the first or last name Norman .
Films attracting similar target audience : Wilson , Going in Style , How to Be a Latin Lover Facebook : / SonyClassics Twitter : @ SonyClassics Instagram : @ SonyClassics
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ShowTime Preview Guide – Spring 2017 • 39