IME/ShowTime Preview Guide - Page 40

The Mummy UNI • 6 / 9 / 2017 • Wide • Scope

Cast : Tom Cruise , Sofia Boutella , Annabelle Wallis , Jake Johnson , Courtney B . Vance and Russell Crowe
Director : Alex Kurtzman
Screenplay : Jon Spaihts , Christopher McQuarrie
Website : themummy . com
Synopsis : Tom Cruise headlines a spectacular , all-new cinematic version of the legend that has fascinated cultures all over the world since the dawn of civilization : The Mummy . Though safely entombed in a tomb deep beneath the unforgiving desert , an ancient princess ( Sofia Boutella of Kingsman : The Secret Service and Star Trek Beyond ) whose destiny was unjustly taken from her is awakened in our current day , bringing with her malevolence grown over millennia and terrors that defy human comprehension . From the sweeping sands of the Middle East through hidden labyrinths under modern-day London , The Mummy brings a surprising intensity and balance of wonder and thrills in an imaginative new take that ushers in a new world of gods and monsters .
Marketing / Promotion : The film is the first in a planned Universal Monsters shared universe , which would also include such iconic characters as Frankenstein ’ s Monster , Dracula , The Wolf Man , and more . Host a Classic “ Monsters Party ” on the movie ’ s opening weekend - transporting the lobby to be like Halloween in summer . Have fun with monster costumes and photo ops .
Films attracting similar target audience : Kong : Skull Island , The Fate of The Furious , Guardians of the Galaxy , Alien : Covenant , Pirates of the Caribbean : Dead Men Tell No Tales ,
Facebook : / themummy Twitter : / themummy Instagram : / themummy
38 • ShowTime Preview Guide – Spring 2017