IME/ShowTime Preview Guide - Page 35

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Leap ! TWC • 4 / 21 / 2017 • Wide

Director : Eric Summer , Eric Warin
Screenplay : Laurent Zeitoun , Carol Noble
Tag line : Never give up on your dreams .
Synopsis : Paris , 1884 . An orphaned girl arrives in Paris from Brittany . Felicie Milliner is 11 and has no money but one big , passionate dream : to become a dancer . With nothing left to lose , Felicie takes a big risk : she ‘ borrows ’ a spoiled brat ’ s identity and enters the Opera Ballet School . But how long can she be someone else ? Mentored by the tough and mysterious cleaner , Odette , Felicie learns that talent is not enough -- it takes hard work to be better than her ruthless , conniving fellow students . That and friendship . Felicie ’ s inventive , exhausting and charismatic best friend Victor also has a dream : becoming a famous inventor . Together , they both encourage each other to reach for the stars .
Marketing / Promotion : Reach out to dance studios , especially those who teach ballet . Organize group screenings for students and their families and invite the students to perform at the theatre . Target audience is families , women and girls but the “ follow your dreams ” theme is a positive for all kids so school or organization tieins are also appropriate . As the location is Paris , tie-in with anything French . The film was previously titled “ Ballerina .”
Films attracting similar target audience : The Space Between Us , The LEGO Batman Movie , Rock Dog
ShowTime Preview Guide – Spring 2017 • 33