IME/ShowTime Preview Guide - Page 32

Kong : Skull Island

3D
WB • 3 / 10 / 2017 • PG-13 • Wide
Cast : Tom Hiddleston , Samuel L . Jackson , John Goodman , John C . Reilly , Brie Larson
Director : Jordan Vogt-Roberts
Screenplay : John Gatins
Website : kongskullislandmovie . com
Tagline : “ All Hail the King ”
Synopsis : In the spirit of its worldwide blockbuster Godzilla , Legendary Pictures presents a bold new take on the mythos of another iconic beast with Kong : Skull Island , which stars Tom Hiddleston ( The Avengers and Thor series ). Directed by Jordan Vogt-Roberts ( The Kings of Summer ) and written by John Gatins ( Flight ) and Max Borenstein ( Godzilla ), Kong : Skull Island will fully immerse audiences in the mysterious and dangerous home of the king of the apes as a team of explorers ventures deep inside the treacherous , primordial island . Legendary ’ s story honors the foundations of existing King Kong lore , but places it in an entirely new , distinct timeline .
Marketing / Promotion : Big displays - maybe a huge Kong peering over the marquee or above the theatre roof would help generate interest and curiosity . Great trailer of monsters on an island remind one of Jurassic Park . Have a radio station tie in other merchants with prizes to first callers when they hear a drum beating or “ Bad Moon Rising ” playing on the radio . Target young adults and sci-fi fans . Have station tape reactions of fans coming out of theatre on opening night to feature in the promotion . Create a Kong photo op .
Films attracting similar target audience : Rings , John Wick : Chapter Two , The Great Wall Facebook : / KongSkullIsland Twitter : @ KongSkullIsland Instagram : @ KongSkullIsland

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30 • ShowTime Preview Guide – Spring 2017