IME/ShowTime Preview Guide - Page 30

How to be a Latin Lover

LGF • 4 / 28 / 2017 • Wide
Cast : Eugenio Derbez , Rob Lowe , Raquel Welch , Kristen Bell
Director : Ken Marino
Screenplay : Jon Zack , Chris Spain
Synopsis : When a fading gigolo , Maximo , is kicked out of the house by his aged mistress , he is forced to return to live with his estranged sister and her pre-teen son in their humble home . Sporting a wardrobe consisting mostly of Versace speedos , Maximo focuses on finding another sugar mama to support his expensive tastes .
Marketing / Promotion : Promote the movie at comedy clubs and open mic comedy nights by showing trailers , movie clips , and handing out one-sheets and other promotional materials . Humorous trailer should appeal to a broad audience . Promote as a fun “ couples ” movie so tie in other merchants such as nice restaurants for dinner and a movie specials .
Films attracting similar target audience : Table 19 , Wilson , The Lost City of Z
Facebook : / HowtobeaLatinLover Instagram : @ howtobealatinlover

King Arthur : Legend of the Sword


WB • 5 / 12 / 2017 • Wide • Scope
Cast : Jude Law , Eric Bana , Charlie Hunnam , Djimon Hounsou , Astrid Berges-Frisbey , Katie McGrath
Director : Guy Richie
Screenplay : Joby Harold
Website : kingarthurmovie . com
Tag Line : From nothing comes a King
Synopsis : Acclaimed filmmaker Guy Ritchie brings his dynamic style to the epic fantasy action adventure King Arthur : Legend of the Sword . Starring Charlie Hunnam in the title role , the film is an iconoclastic take on the classic Excalibur myth , tracing Arthur ’ s journey from the streets to the throne . When the child Arthur ’ s father is murdered , Vortigern ( Jude Law ), Arthur ’ s uncle , seizes the crown . Robbed of his birthright and with no idea who he truly is , Arthur comes up the hard way in the back alleys of the city . But once he pulls the sword from the stone , his life is turned upside down and he is forced to acknowledge his true legacy … whether he likes it or not .
Marketing / Promotion : Host a Knights of the Roundtable Party for the opening weekend . Decorate the theatre to resemble an old castle and have staff dressed as kings , queens , knights , and more . Partner with book stores , libraries , and book clubs to promote the movie in conjunction with books that have dealt with the legend of King Arthur . Have social media users answer trivia questions about the King Arthur legend and his sword Excalibur .
Films attracting similar target audience : The Fate of the Furious , The Lost City of Z , Free Fire Facebook : / KingArthurMovie Twitter : @ KingArthurMovie Instagram : @ KingArthurMovie
28 • ShowTime Preview Guide – Spring 2017