Guardians of the Galaxy 2
DIS • 5 / 5 / 2017 • Wide • Scope 3D
Cast : Zoe Saldana , Bradley Cooper , Chris Pratt , Vin Diesel , Dave Bautista
Director : James Gunn
Screenplay : James Gunn
Website : marvel . com / guardians
Tag Line : This summer the galaxy won ’ t save itself , obviously
Synopsis : Set to the backdrop of ‘ Awesome Mixtape # 2 ,’ Marvel ’ s Guardians of the Galaxy Vol . 2 continues the team ’ s adventures as they traverse the outer reaches of the cosmos . The Guardians must fight to keep their newfound family together as they unravel the mysteries of Peter Quill ’ s true parentage . Old foes become new allies and fan-favorite characters from the classic comics will come to our heroes ’ aid as the Marvel cinematic universe continues to expand .
Marketing / Promotion : Partner with radio stations and music stores to promote the accompanying soundtrack with the film . The soundtrack from the first movie featured classic pop and rock tunes and became a hit in addition to the movie . Partner with franchises and businesses that sell merchandise tied to the film ( action figures , toys , collectibles , etc .). Engage followers on social media to answer trivia questions about the first movie , in addition to the comic books . Partner with comic book stores for bounce backs and promotional events .
Films attracting similar target audience : Power Rangers , Ghost in the Shell , The Lost City of Z Facebook : / guardiansofthegalaxy Twitter : @ guardians Instagram : @ guardiansofthegalaxy
ShowTime Preview Guide – Spring 2017 • 27