Going in Style WB • 4 / 7 / 2017 • PG-13 • Wide • Scope
Cast : Morgan Freeman , Michael Caine , Alan Arkin
Director : Zach Braff
Screenplay : Ted Melfi
Website : goinginstylemovie . com
Synopsis : Oscar winners Morgan Freeman ( Million Dollar Baby ), Michael Caine ( The Cider House Rules , Hannah and Her Sisters ) and Alan Arkin ( Little Miss Sunshine ) team up as lifelong buddies Willie , Joe and Al , who decide to buck retirement and step off the straight-and-narrow for the first time in their lives when their pension fund becomes a corporate casualty , in director Zach Braff ’ s comedy Going in Style . Desperate to pay the bills and come through for their loved ones , the three risk it all by embarking on a daring bid to knock off the very bank that absconded with their money .
Marketing / Promotion : Run special promotions that target senior-citizens , creating incentives like concession specials and more . Display one-sheets at retirement communities and senior-citizen centers . The film is inspired by the 1979 movie of the same name that starred George Burns , Art Carney , Lee Strasberg and Charles Hallahan . Have film fans on social media answer trivia questions about the original 1979 movie . Trivia contests can also include questions about the filmography of the new movie ’ s leads : Morgan Freeman , Michael Caine , and Alan Arkin . Also , have people vote for his / her favorite Morgan Freeman and Michael Caine films .
Films attracting similar target audience : T2 : Trainspotting , CHIPs , Wilson , The Great Wall Facebook : / goinginstylemovie Twitter : @ GoingInStyle Instagram : @ goinginstylemovie
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26 • ShowTime Preview Guide – Spring 2017