IME/ShowTime Preview Guide - Page 25

The Fate of the Furious

UNI • 4 / 14 / 2017 • PG-13 • Wide • Scope
Cast : Vin Diesel , Dwayne Johnson , Jason Statham , Michelle Rodriguez , Tyrese Gibson , Chris “ Ludacris ” Bridges , Helen Mirren , Nathalie Emmanuel , Elsa Pataky , Scott Eastwood with Kurt Russell and Charlize Theron
Director : F . Gary Gray
Screenplay : Chris Morgan
Website : fastandfurious . com
Synopsis : Now that Dom and Letty are on their honeymoon and Brian and Mia have retired from the game-and the rest of the crew has been exonerated-the globetrotting team has found a semblance of a normal life . But when a mysterious woman ( Oscar winner Charlize Theron ) seduces Dom into the world of crime he can ’ t seem to escape and a betrayal of those closest to him , they will face trials that will test them as never before . From the shores of Cuba and the streets of New York City to the icy plains off the arctic Barents Sea , our elite force will crisscross the globe to stop an anarchist from unleashing chaos on the world ’ s stage ... and to bring home the man who made them a family .
Marketing / Promotion : Host a Car Show and Shine event at the theatre opening weekend . Have patrons bring classic and muscle cars to display in the parking lot . Organize a cruise around the city for participants and ask a couple to hang one-sheets and other marketing materials for the film on their car . The cruise can end at the theatre with a live radio remote . Partner with franchises and businesses that will have national merchandise tie-ins with the film . Capitalize on the large following of the Fast and the Furious franchise with a trivia contest . Sponsor a night at the races .
Films attracting similar target audience : Logan , Before I Fall , The Belko Experiment , Ghost in the Shell
Facebook : / FastandFurious Twitter : / FastFurious Instagram : / fastandfuriousmovie

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ShowTime Preview Guide – Spring 2017 • 23