IME/ShowTime Preview Guide - Page 20

The Circle STX • 4 / 28 / 2017 • Wide • Scope

Cast : Tom Hanks , Emma Watson , Karen Gillan and Bill Paxton
Director : James Ponsoldt
Screenplay : James Ponsoldt and Dave Eggers
Website : wearethecircle . com
Tag Line : Knowing is good . Knowing everything is better .
Synopsis : When Mae ( Emma Watson ) is hired to work for the world ’ s largest and most powerful tech & social media company , she sees it as an opportunity of a lifetime . As she rises through the ranks , she is encouraged by the company ’ s founder , Eamon Bailey ( Tom Hanks ), to engage in a groundbreaking experiment that pushes the boundaries of privacy , ethics and ultimately her personal freedom . Her participation in the experiment , and every decision she makes begin to affect the lives and future of her friends , family and that of humanity .
Marketing / Promotion : Partner with book stores , libraries , and book clubs to promote the movie in conjunction with the 2013 sci-fi book of the same name by Dave Eggers . Have book clubs read the novel in April and then organize group screenings . Promote the movie at sci-fi and comic book conventions with one-sheets , trailers , and other promotional materials . Social media and Websites are a great way to promote and generate curiosity for this possible look into the future . Digital assets and social media items will also be available .
Films attracting similar target audience : Logan , Kong : Skull Island , Beauty and the Beast Facebook : / WeAreTheCircle Twitter : @ WeAreTheCircle Instagram : @ wearethecircle
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18 • ShowTime Preview Guide – Spring 2017