IME/ShowTime Preview Guide - Page 18

Captain Underpants : The First Epic Movie 3D

FOX • 6 / 2 / 17 • Wide
Cast : Vocal talents of : Kevin Hart , Ed Helms , Thomas Middleditch , Nick Kroll , Jordan Peele , and Kristen Schaal
Director : David Soren
Screenplay : Nicholas Stoller
Synopsis : Based on the worldwide sensation and bestselling book series , and boasting an A-list cast of comedy superstars headed by Kevin Hart and Ed Helms , DreamWorks Animation brings audiences the long-awaited global movie event , Captain Underpants : The First Epic Movie . This raucously subversive comedy for the entire family tells the story of two overly imaginative pranksters named George and Harold , who hypnotize their principal into thinking he ’ s a ridiculously enthusiastic , incredibly dimwitted superhero named Captain Underpants .
Marketing / Promotion : Partner with book stores , libraries , and book clubs to promote the movie in conjunction with the children ’ s novel series of the same name by Dav Pilkey . Reach out to schools , libraries , and after school programs to promote reading with group screenings of the movie . Host a Family Fun Day for the movie ’ s opening weekend . For inquiries and ideas , please refer to 20th Century Fox in the Exhibitor Relations Guide .
Films attracting similar target audience : Beauty and the Beast , Diary of a Wimpy Kid : The Long Haul , Pirates of the Caribbean : Dead Men Tell No Tales
Facebook : / CaptainUnderpantsTheFirstEpicMovie

Chips WB • 3 / 24 / 2017 • R • Wide • Flat

Cast : Dax Shepard , Michael Peña , Kristen Bell , Rosa Salazar , Adam Brody , Jessica McNamee , Ryan Hansen , David Koechner , Michael K . Williams , Vincent D ’ Onofrio
Director : Dax Shepard
Screenplay : Dax Shepard
Website : chipsthemovie . com
Tag Line : Chip Happens
Synopsis : Jon Baker ( Dax Shepard ) and Frank “ Ponch ” Poncherello ( Michael Peña ) have just joined the California Highway Patrol ( CHP ) in Los Angeles but for very different reasons . Baker is a beaten up pro motorbiker trying to put his life and marriage back together . Poncherello is a cocky undercover Federal agent investigating a multi-million dollar heist that may be an inside job — inside the CHP . The inexperienced rookie and hardened pro are teamed together , but clash more than click , so kickstarting a partnership is easier said than done . But with Baker ’ s bike skills combined with Ponch ’ s street savvy it might just work … if they don ’ t drive each other crazy along the way .
Marketing / Promotion : Capitalize on nostalgia for the original 1970s TV show , although this adult comedy is a far cry from the TV series . Adult males are the primary target audience . TV ’ s Dax Shepard writes , directs , and stars in the film .
Films attracting similar target audience : Fist Fight , Get Out Facebook : / chipsmovie Twitter : @ chipsmovie Instagram : @ chipsmovie
16 • ShowTime Preview Guide – Spring 2017