IME/ShowTime Preview Guide - Page 16

Born In China DIS • 4 / 21 / 17 ( Earth Day ) • G • Wide • Flat

Narrated by : John Krasinski
Director : Lu Chuan
Producers : Roy Conli , Brian Leith , Phil Chapman
Website : http :// nature . disney . com / born-in-china
Synopsis : Narrated by John Krasinski , Disneynature ’ s new True Life Adventure film Born In China takes an epic journey into the wilds of China where few people have ever ventured . Following the stories of three animal families , the film transports audiences to some of the most extreme environments on Earth to witness some of the most intimate moments ever captured in a nature film . A doting panda bear mother guides her growing baby as she begins to explore and seek independence . A two-year-old golden snub-nosed monkey who feels displaced by his new baby sister joins up with a group of free-spirited outcasts . And a mother snow leopard — an elusive animal rarely caught on camera — faces the very real drama of raising her two cubs in one of the harshest and most unforgiving environments on the planet . Featuring stunning , never-before-seen imagery , the film navigates China ’ s vast terrain — from the frigid mountains to the heart of the bamboo forest — on the wings of red-crowned cranes , seamlessly tying the extraordinary tales together .
Marketing / Promotion : Direct parents , kids , schools , and other interested parties to the film ’ s official website . There is an educator ’ s guide that can be downloaded , in addition to an activity packet for all audiences . Disneynature will make a donation in a patron ’ s honor to World Wildlife Fund to benefit wild pandas and snow leopards for every person that sees the film opening week . Partner with organizations that work to help nature and animals . Tie in the film ’ s release to Earth Day 2017 on April 22nd . Above all , promote as an amazingly beautiful film that should not be missed on the big screen ! For Group Tickets Call 1-800-DISNEY6 .
Films attracting similar target audience : Beauty and the Beast , Power Rangers , Smurfs : The Lost Village
Facebook : / Disneynature Twitter : @ disneynature Instagram : @ disneynature

The Boss Baby

FOX • 3 / 31 / 17 • PG • Wide • Scope


Vocal talent of : Alec Baldwin , Steve Buscemi , Jimmy Kimmel , Lisa Kudrow , Miles Bakshi
Director : Tom McGrath
Screenplay : Michael McCullers
Website : TheBossBaby . com
Tag Line : Born Leader
Synopsis : DreamWorks Animation and the director of Madagascar invite you to meet a most unusual baby . He wears a suit , speaks with the voice and wit of Alec Baldwin , and stars in the animated comedy , DreamWorks ’ The Boss Baby . The Boss Baby is a hilariously universal story about how a new baby ’ s arrival impacts a family , told from the point of view of a delightfully unreliable narrator , a wildly imaginative 7 year old named Tim . With a sly , heart-filled message about the importance of family , DreamWorks ’ The Boss Baby is an authentic and broadly appealing original comedy for all ages .
Marketing / Promotion : Run an online contest to crown The ____ Baby ( fill in the blank with as many categories as you would like - for example : Boss , Cutest , Suavest , Funniest , etc .). Social media users should upload photos and videos to Instagram , Facebook , and SnapChat showing off their baby in fun costumes and characters . They should always use a hashtag associated with the theatre and film when doing this . Host a Family Fun Day at the theatre opening weekend . Kids and parents can compete in games together . Partner with baby clothing stores for bounce backs and promotional events . For inquiries and ideas , please refer to 20th Century Fox in the Exhibitor Relations Guide .
Films attracting similar target audience : The LEGO Batman Movie , Rock Dog , Leap ! Facebook : / TheBossBaby
14 • ShowTime Preview Guide – Spring 2017