IME/ShowTime Preview Guide - Page 14

Before I Fall ORD • 3 / 3 / 2017 • PG-13 • Wide • Scope

Cast : Zoey Deutch , Halston Sage , Jennifer Beals , Logan Miller , Elena Kampouris , Cynthy Wu , Medalion Rahimi , Kian Lawley
Director : Ry Russo-Young
Screenplay : Maria Maggenti
Website : beforeifallfilm . com
Synopsis : In Before I Fall , Samantha Kingston is a young woman who has it all : the crush-worthy boyfriend , amazing best friends and drop dead gorgeous looks . February 12 is just another charmed day in Sam ’ s life until it turns out to be her last . Stuck reliving her last day during one inexplicable week , Sam untangles the mystery surrounding her death--and discovers the true value of everything she is in danger of losing .
Marketing / Promotion : Team with book stores , libraries , and book clubs to promote the movie in conjunction with the 2010 novel of the same name by Lauren Oliver . The book is a young adult novel , so target teens . Advertise the movie with one-sheets and promotional materials on college campuses . Team with restaurants to create Dinner and a Movie packages that will encourage couples to attend the film together .
Films attracting similar target audience : 50 Shades Darker , A Cure for Wellness , Get Out Facebook : / BeforeIFallFilm Twitter : @ BeforeIFallFilm Instagram : @ BeforeIFallFilm

The Belko Experiment FCS • 3 / 17 / 17 • R • Wide • Scope

Cast : Tony Goldwyn , John Gallagher Jr , Michael Rooker , John C . McGinley , Sean Gunn , Josh Brener , Adria Arjona
Director : Greg Mclean
Screenplay : James Gunn
Synopsis : The Belko Experiment explores a twisted social experiment , in which a group of 80 Americans are locked in their high-rise corporate office in Bogata , Colombia and ordered by an unknown voice coming from the company ’ s intercom system to participate in a deadly game of kill or be killed .
Marketing / Promotion : Target the young adult horror film demographic by hosting late night screenings of the movie on its opening weekend . The film debuted at the 2016 Toronto International Film Festival . James Gunn has a following in that he also wrote Guardians of the Galaxy , Scooby-Doo , and Dawn of the Dead .
Films attracting similar target audience : The Great Wall , Collide , Logan Facebook : / TheBelkoExpiriment Twitter : @ BHTiLT Instagram : @ BHTiLT
12 • ShowTime Preview Guide – Spring 2017