IME/ShowTime Preview Guide - Page 12

Baywatch PAR • 5 / 26 / 17 • Wide • Scope

Cast : Dwayne Johnson , Zac Efron , Priyanka Chopra , Alexandra Daddario , Jon Bass , Kelly Rohrbach , Ilfenesh Hadera
Director : Seth Gordon
Screenplay : Damian Shannon & Mark Swift
Website : thebaywatchmovie . com
Tagline : Don ’ t worry , summer is coming
Synopsis : Baywatch follows devoted lifeguard Mitch Buchannon ( Johnson ) as he butts heads with a brash new recruit ( Efron ). Together , they uncover a local criminal plot that threatens the future of the Bay .
Marketing / Promotion : Host a “ Summer Is Coming ” party at the theatre to play off of the film ’ s tagline . Encourage everyone to attend in beach gear for the party . Decorate the lobby to resemble a beach , complete with lifeguard tower , swimming pool ( little kid ’ s inflatable pool ), and more . Have attendees compete in Best Bod contests and create fun photo ops . Promote the movie at beaches , swimming pools , theme parks , and other summer hangout destinations .
Films attracting similar target audience : Unforgettable , Guardians of the Galaxy Vol . 2 , Snatched Facebook : / BayWatchMovie Twitter : @ Baywatch _ Movie Instagram : @ BayWatchMovie

Beauty and the Beast

3D

DIS • 3 / 17 / 17 • PG • Wide • Scope
10 • ShowTime Preview Guide – Spring 2017
Cast : Emma Watson , Dan Stevens , Luke Evans , Kevin Kline , Josh Gad , Ewan McGregor , Stanley Tucci , Ian McKellen , Emma Thompson
Director : Bill Condon
Screenplay : Stephen Chbosky , Evan Spiliotopoulos
Website : movies . disney . com / beauty-and-the-beast-2017
Tag line : Experience the tale as old as time
Synopsis : Disney ’ s Beauty and the Beast is a live-action re-telling of the studio ’ s animated classic which refashions the classic characters from the tale as old as time for a contemporary audience , staying true to the original music while updating the score with several new songs . Beauty and the Beast is the fantastic journey of Belle , a bright , beautiful and independent young woman who is taken prisoner by a beast in his castle . Despite her fears , she befriends the castle ’ s enchanted staff and learns to look beyond the Beast ’ s hideous exterior and realize the kind heart and soul of the true Prince within .
Marketing / Promotion : Let social media followers know about the website www . beourguest . com - which has opportunities for visitors to win tickets to the Hollywood premiere of the movie , in addition to learning about Fan Events and other special offers . Partner with radio stations and record stores to promote music from the movie , including the new duet featuring Ariana Grande and John Legend singing the Beauty and the Beast theme song . Engage followers on social media to answer trivia questions about the story . Host a Beauty and the Beast Family Ball for the movie ’ s opening weekend .
Films attracting similar target audience : The Space Between Us , The LEGO Batman Movie , Rock Dog
Facebook : / DisneyBeautyAndTheBeast Twitter : @ beourguest Instagram : @ beautyandthebeast