IME/ShowTime Buyer's Guide | Page 13

Advertising 11 Here are the 3 most-asked questions by theatre owners who are considering 1 Better On-Screen Advertising to provide them a fully entertaining and informative preshow (which includes free theatre PSA’s and trivia): Q: Is the pay I receive worth the involvement? A: Yes – we cover all the bases on the advertising and preshow content so your involvement is minimal. We sell the ads, shoot on-site video, provide voice-over and music on the audio, finish the ad with professional graphic design, bill the clients, deal with any customer service issues and at the end of it all, send a nice payout to you each month. All we ask you to do is ingest the content we send to you eve ry 90 days into your Big D projector. Q: Should I get involved with national advertising? A: That’s up to you. Even though our goal is to make your theatre preshow a hit with your local patrons (they love to see their town featured on the big screen) we can provide limited national advertising to increase your monthly earnings. Q: Who is 1 Better LLC? A: Since 2004 we have provided theatre owners around the country the best local and national preshow available. Our main goal is to offer a pre-show to theatre owners that is a professional reflection of their theatre while providing their movie-going patrons an enjoyable waiting period prior to each movie. We add free community support on behalf of the theatre which produces more community support (advertising purchases) in return. For more information on what we do, go to www.1better.net. See our ad on page 9 HOW WELL DO YOU KNOW YOUR PATRONS? • When did they last come to your theatre? • How far did they travel? • How much money have they spent this year? • Where do they like to sit? • Do they buy concessions? • What’s their favorite genre? If you can’t answer these questions… how much revenue are you losing? GET THE TOOLS! FIND THE ANSWERS! Learn about our revolutionary & affordable Patron Engagement Platform. Want more information? (866) 323-5411 x 103 11 Q&A Q: What does Exhibitor Benefits do for my theater? A: The Exhibitor Benefits patron engagement platform will revolutionize the way you reward and interact with your patrons. Utilizing big data and mobile technology you will know your patrons better, powerfully market your theater, and generate new sources of income you’ve never had before – by creating measurable loyalty! Q: Why would I sign up for Exhibitor Benefits? A: Flops are very painful – particularly during the sum- mer and especially when you string a couple of duds together. The Exhibitor Benefits patron engagement platform will greatly boost your revenue all year round while protecting your bottom line when attendance shrinks. Q: How can Exhibitor Benefits do that? A: Imagine your patrons downloading your theater’s app, preloading money onto a virtual FlexSpend card, and coming back over and over again because they love getting instant cash back rewards. You get up-front money, increased patronage, and loyal patrons that actually want to spend more money at your theater!