IME/ShowTime Buyer's Guide | Page 106

104 Tickets & Ticketing Equipment Q&A Q: What are the benefits to the cinema owner adopting an Outof-Scope Payments processing software vendor? a. POS application software is not subject to PA-DSS since it does not store, process or transmit cardholder data and is not subject to annual QSA assessments. b. Exposure to theft is reduced since sensitive cardholder data is no longer stored in the POS transaction log. All data required for settlement is stored safely at the central payments engine c. Scalability. Our OOS interface allows our Payment Server application to utilize any major payment processor in North America to accommodate your preferred or existing processor relationships. Q: How will a Loyalty program help my business? A: A repeat customer gives and gives. Having a customer-loyalty program will increase repeat customers and boost your business’s revenue. Q: How can we improve customer throughput during peak periods? I. A bank of properly positioned kiosks has proven to reduce the box office line dramatically. Not only can customers purchase tickets, and retrieve online purchases but these self-serve terminals can also recharge gift cards and sell your concession items. II. We recently introduced a mini kiosk option. This unit can be used a ticket retrieval station which can reduce long lines