As Arechavaleta mentions, “Even and/or social media sites, or even in
though the project is currently successful, our personal store,” Mauricio states.
and the necessary funds are being gathered, there is still so much to be done in
order to achieve the impact that we ultimately want to make in the community.”
As any new company, in any industry,
Dos Banderas has had to overcome the typical
obstacles that young businesses face – especially when it comes to a new clothing brand;
an industry where one goes as far as his reputations takes him. Perhaps the biggest challenge that the project has faced is establishing
the brand, for – as Mauricio states – it’s extremely tough to start your company and attain
a respectable reputation, as well as give your
project the credibility it needs to thrive in such
a competitive market as the fashion industry.
“You have to prove to people that the
filters are actually being delivered, that an impact is actually being made.” And with these
particular obstacles, what actions does Dos
Banderas take in order to overcome them?
“We film and produce documentary and promotional videos that film the actual deliveries,
that show how these people are benefitting
from the filters we give them, as well as all
the people that volunteer and help us make
the deliveries. All of this is made so people
can see the movement’s strides with their
own eyes, be it through video or through
pictures; people can visit our webpage
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By working on these small but no-less
important details, the image and reputation
the company wants to have starts forming: the
image of a socially responsible company that
works the way a company is supposed to work.
As for the specific moments that have
been particularly complicated, Mauricio mentions the beginning of the project as an especially tough hurdle that had to be made; sales
weren’t as high as he wanted them to be, even
tough the first filter delivery had been made.
And it was then that Mauricio starts looking
for a potential solution to this problem, and
attempts to form partnerships with department stores, looking to find business opportunities that could be had with Dos Banderas.
“The project got the break it needed. We
began in San Pedro – which we all know is a
small market – so there the time where the
market exhausts, runs out of space, and you
say `where do I run now? How do we proceed?”