Ilab360 magazine | 4 Ilab360 Magazine | 4 | Page 20

ENTREPRENEUR OF THE MONTH by Daniel Celada As part of our most recent edition of The Entrepreneur of the Month, Daniel Celada – Administrative Director at Invomex – sat down with Mauricio Arechavaleta Garza, founder of Dos Banderas, and helped us know a little more about this young entrepreneur and the journey he has undergone with his project, with “the brand that brands Mexico.” 19 Mauricio Arechavaleta Garza is a young man that recently graduated from the Applied Economics and Management major in Cornell University. Mauricio has always thought that Mexico is a country with great potential, but at the same time, a country with great needs. One of those needs is potable water; as there are many rural communities all throughout the country that don’t have the necessary resources to drink purified water, which is a great tragedy when one considers that water is perhaps the most primal – not to mention absolutely necessary – substance human beings need. And it’s this realization that comes to mark the beginning of the Dos Banderas story.