IGNYTE Magazine Issue 03 | Page 16

A Fork in the Road for the Rubber Industry?

By the shores of Lake Geneva, a modern office building houses a little-known organization that could play a huge part in the fate of the world’s tropical forests.

The World Business Council for Sustainable Development (WBCSD) is a CEO-led organization of over 200 large companies, and describes itself as “the leading voice of business for sustainability”.

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South Australia is poised to become the first Australian state to ban a range of single-use plastic products including plastic straws, cutlery and stirrers.

When it ends up in a body of water, plastic waste can injure or kill fish, seabirds, and marine mammals, as they either ingest the plastic materials or become entangled in it. To date, plastic ocean pollution has affected at least 267 species worldwide.

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SUSTAINABILITY