IGNIS Summer 2016 | Page 18

On the other hand at the end of last year there was a drop in ebook sales from the top 5 publishers in the UK of over 2% and there has since been a 3% increase in the sale of print books in the first quarter of 2016. The market seems to be settling down, now that the novelty of ebooks has begun to wane, and it hasn’t been the death of print that was predicted; many people say that tangibility is the key. Tactile feedback, the holding of a book and the turning of its pages is important to many people. Coupled with the aroma of 18 IGNIS the print page; the ability to flick through a book and be captivated by phrases when selecting from bookshops; the pleasure derived by many in the creation and display of a library of your own in your home; along with the potential for them to grow in value; there are strong reasons for print to hold its own. In the world of comics, physical collections remain important, despite the convenience of access to electronic collections (Marvel. com for example offers access to 17,000 comics through a monthly subscription that is only the price of a couple of print copies). The current world of digital media is full of rapid changes and many aspects of it can and do help enhance other media. Free mp3 downloads come attached to some vinyl purchases, ebooks now create a more efficient way for books to be printed on demand, and as the video Welcome to the digital age of comics shows, it is revolutionising the way we read and interact with all forms of visual media, including the retrieval of information itself, which is now so accessible in video format.