iGB Marketplace Directory MarketPlace 2014/15 | Page 93

Lottery Software and profiles that can be customized according to player preferences and history. Our platform enables a unified approach to player registration, verification, single e-wallet and banking integration and e-payments through all sales channels. It also seamlessly supports participation with loyalty cards through the retail network, essential for all Lotteries wishing to fully converge their networks. We have been successful in first introducing Loyalty and Virtual Goods strategies in land based operations that are combined with the interactive world, and now even more within the Social Gaming Space. Our Social Networks strategy is not alone restricted in the registration process, but extends further in introducing Social Gaming Networks, specifically suited for the needs of our large B2B existing and new Customers. Through our Integration Gateway Framework, which allows for easy, quick and flexible integration of third party systems into the platform, we can integrate any channel or game and at the same time provide different game and content offering per channel and per case. retain their players, as well as optimizing their lifecycle value, the platform has a full suite of all key marketing features for interactive operations. The marketing suite supports setting up a wide range of cross-channel and cross-product loyalty schemes, bonuses and promotions, and provides all the required customer segmentation and reporting options. Marketing, Business Analytics and CRM capabilities, provided by the platform and complementary industry-leading third-party systems, enable licensed operators to materialize their interactive vision by creating engaging gaming experiences that are driven by an appreciation of customer dynamics. At INTRALOT Interactive we continuously maintain an open communication with our Customer’s players, and hear recommendations and ideas for new play modes and games, that we are happy to engineer and deliver fast to market. An example of this is the direction of allowing players an increased sense of control in personalizing the game feel, well beyond the level of coloring and site rearrangement towards the level of game display mechanics. Managed Services Portfolio Key Marketing Features In order for Lottery Customers to acquire and Our Managed Services Portfolio extends from the very reactive Customer Contact Center (C3) structures that support our Customers Players. We pro-actively manage the Players behaviors continuously focusing on playing patterns, even in cases where the play occur in land based retail networks, with limited access to player’s data. Our Player Club platform, introduces the notion of Loyalty & Virtual Credits in Retail Networks that combine with the Interactive Play mode, all bundled through our expert Professional Services staff that monitor and optimize the players behavior. Contact Tel: +30 210 6156000 Email: [email protected] www.intralotinteractive.com Marketplace 2014/15 | 93