iGB Marketplace Directory MarketPlace 2014/15 | Page 92

Lottery Software Universal Gaming experience I n 2011 INTRALOT launched and elaborated the Universal Gaming Experience strategy, as a landmark development path of its products & services. This strategy uniquely addresses a key trend in the gaming industry which is the challenge and mandate to seamlessly offer gaming products throughout multiple channels especially combining the Land Based with the Interactive Channels. On the latter, we emphasize on the desktop and mobile user but also on the emerging home user, mostly interacting through Smart TVs. INTRALOT Interactive, as part of the INTRALOT Group, delivers the latest in interactive lottery software innovation and has excelled throughout the years in supporting either its own B2C regulated operations or its 92 | Marketplace 2014/15 renowned B2B customers, especially from the Lottery world. We combine valuable expertise from our customer facing operations to the benefit of better technologies that are tied with highly demanding specifications that are set by the governmental agencies. This has resulted in the most reliable, secure and optimally performing Platform and we are proud to have a track record of successful implementations in all parts of the world. INTRALOT Interactive Integrated Player Platform INTRALOT and INTRALOT Interactive have been pioneers in setting new standards for Player Platform Architecture, which allows for a unified and global view of player transactions