iGB Marketplace Directory MarketPlace 2014/15 | Page 25

Affiliate Management Software development and other software enhancements have combined in contributing to successful new partnerships with operators such as PKR, Colossus Bets, Bet America and Sporting Index. They join the 250+ companies, including Betfred, Pinnacle, Sky Betting & Gaming, Gala Interactive, Coral, PMU, and Bet Victor who already use the Income Access software. In order to build and maintain a successful operation in the iGaming industry, one can leave no room for complacency and must keep up with regulations, as well as trends and developments, finding opportunities for growth within each. The confidence to pursue these endeavours reflects Income Access’ ability to foster enduring relationships, built on trust and transparency with our partners at all levels. Income Access also launched a Social Gaming Network in response to the rising need of social operators looking to capitalize on affiliate partnerships. By providing a flexible tracking and reporting solution, social operators and their affiliates are able to fully leverage the opportunities of a growing sector and work within their business models. The Social Gaming Network and all other Income Access innovations are geared towards giving partners valuable business intelligence, transparency on marketing campaigns, and sophisticated tools and functionality needed to help increase revenue streams. As its mantra, Income Access is dedicated to providing friendly, experienced, personalised service that supports clients on a technical and marketing level, helping to understand their business and nurture long-term relationships. With Income Access’ rapid pace of integration, clients are able to obtain a customised software solution in four to six weeks, with comprehensive support throughout the entire integration process, ensuring a smooth transition. Clients are also able to address new market needs and trends as the technology behind the software platform is updated to remain at the forefront of innovation. Income Access is a solutions provider. The goal is to provide operators with a platform and service that delivers advanced tools for affiliate programme management and consolidates the analysis of multiple marketing channels. With timely, accurate tracking and reporting, businesses can measure the effectiveness of their overall marketing strategy and develop meaningful, long-lasting and transparent relationships. Income Access’ dedicated service provision and thorough collection of business data remains unmatched in the industry, and the company is committed to maintaining that tradition of excellence and innovation. Marketplace 2014/15 | 25