iGB Marketplace Directory MarketPlace 2014/15 | Page 197

Payment Solutions being explored and implemented, casinos are investigating new ways to capture data about their diverse clientele. Amid the growth of platforms, gaming is increasingly becoming a target for criminals looking to obtain cardholder and transaction information. Safeguarding customer data is critical to any casino’s longevity. Vantiv Gaming Solutions prioritizes security and data protection to prevent potential heartache. This protection begins at the first swipe of a card. Point-to-point encryption protects casinos by rendering sensitive payment card numbers or personal information useless if breached during a sale and en-route to the processors. Casinos’ data security can also include tokenization—a term used for a product that replaces sensitive card data by a surrogate number for storage or payments transaction processing. Tokenization protects casinos by eliminating sensitive credit card data from their ecosystem. If their systems are hacked, then there will be no loss of sensitive data. Data breaches and resulting fees, fines and legal costs are enough to adversely impact and potentially devastate any organization’s bottom line and damage its brand reputation. With billions of dollars flowing through casinos, hackers are constantly testing firewalls to figure out how to steal even a small portion of the money. Vantiv Gaming Solutions helps you stay one step ahead. Mobile and Internet Gaming: Beyond the Casino Floor In a mobile and Internet gaming realm that offers more innovative and stimulating options by the day, Vantiv Gaming Solutions is ensuring the industry keeps secure and seamless payments top of mind. Gaming developers and operators pour vast amounts of time, energy and resources into providing an enjoyable experience for their customers. After building a game from scratch, working through the kinks and ultimately bringing it to the public, the last thing anyone wants to worry about is a slowed or failed payment process. From social gaming and fantasy sports to mobile wagering, Vantiv Gaming Solutions offers customized solutions that satisfy regulatory needs, safeguards important data and ultimately protects the reputations of global brands, all while never distracting from the pure enjoyment of a unique game. Accessing, adding, withdrawing and transferring funds from your favorite mobile/ internet game should be a safe and smooth experience—Vantiv Gaming Solutions provides just that. Omni-Channel: Multiple Channels, One Seamless Solution For many casino properties, offerings extend well beyond simply gaming. Casino operations can include spas, restaurants, iGaming options and golfing, all within a property’s confines. Vantiv Gaming Solutions’ comprehensive payment solutions help properties facilitate payments from several different channels in a seamless and intuitive fashion. Suites offered by Vantiv Gaming Solutions help operators manage various facets of their business, including eCommerce, fraud and data security, analytics and players’ rewards. In the modern gaming, transactions now extend well beyond the traditional cash register or credit card terminal. Vantiv Gaming Solutions helps partners implement mobile payment collection systems, direct sales transactions and retail sales operations, where necessary. With the help of Vantiv’s Omni-Channel solutions, gaming institutions are connecting with visitors and players in ways they never could not before. Contact: T: (513) 900-3442 E: [email protected] www.vantiv.com Marketplace 2014/15 | 35