iGB Marketplace Directory MarketPlace 2014/15 | Page 196

Payment Solutions Sealing the Deal with Vantiv Gaming Solutions V antiv Gaming Solutions is dedicated to educating the gaming industry as the payments landscape evolves. The company crafts frictionless experiences for gaming operators, customizing solutions for security, cashless gaming and internet/mobile gaming as well as comprehensive solutions for accepting payments from multiple channels. The gaming industry is at the forefront of many electrifying changes. Machines that once only accepted and awarded coins are soon to evolve from the present ticket-in-ticket-out system and go cashless. Many of these games are also extending beyond brick-and-mortar and are now available on mobile, social and Internet platforms. New changes can present new challenges. Where payment protection and security in a casino once solely meant a staff of intimidating guards, it now involves safeguarding customer data from potentially devastating hackers. And where payments solutions within an establishment once equaled working with several different platforms and processes, there are now seamless and comprehensive solutions available. Vantiv Gaming Solutions is here to help the industry navigate through the changes and craft a memorable, modernized experience for both operators and players. 34 | Marketplace 2014/15 Cashless Gaming: The Future is Here Regulations, that once prevented casinos from accepting credit and debit cards, are changing. Cashless gaming is becoming a reality that will improve patron convenience and operator efficiency. Vantiv Gaming Solutions, in a partnership with Sightline Payments, has pioneered this innovation in the U.S. casino market. When a patron opts for a gaming prepaid card, they are opening an account with the bank that issues the card. Money deposited is protected by FDIC insurance and the card benefits from federal loss and fraud protections. The prepaid 66