Mobile Gambling, Marketing
and Operations 2013 and Beyond:
Understanding the Mobile Paradigm
Over the past three years the growth of mobile gambling has been
explosive and now forms a significant portion of all interactive revenues
for key European gambling operators, arguably led by the likes of
Paddy Power, William Hill and Betfair. Juniper Research released new
projections in early 2013 for the global mobile platform, anticipating
that by 2017 mobile turnover will reach $100 billion.
It is no longer a question of entering the mobile space, but rather how are
you mobilizing your business to push forward and create, rather than react
to, the opportunities the platform affords.
Ask for your free executive summary,
or to order the report, email
[email protected] or call
+44 (0) 207 954 3489 and quote 14GMobile1.
MobileGaming_A5_FINAL.indd 1
Key Features:
• Insight into the key players in the industry and which business models
are most successful
• An analysis of the different payment methods
• An overview of different devices and their target markets
• A look into the future of mobile development and how many are opting
for a hybrid of HTML5 and App development
• A breakdown of how to turn your company mobile
• Insight into the significant trends occurring in the mobile sector which
may have a profound effect on mobile gambling
• An in-depth look at the new mobile marketing techniques that are
available including affiliate marketing, app marketing, display, email,
location-based marketing, push marketing, search engines – PPC and
natural, SMS, social networks, video and Weve.
www.iGamingBusiness.com
30/05/2014 10:56