iGB Marketplace Directory MarketPlace 2014/15 | Page 170

Consulting income Access Complete Digital Marketing solution I n 12 years Income Access has played a key role in consulting and guiding iGaming companies with the development and management of their online acquisitions channels. Through its award-winning turnkey marketing software and a range of digital marketing services, Income Access has successfully partnered with over 250 companies and over 300 brands worldwide. With increased focus on supplying the tools and expertise needed to develop comprehensive and integrated marketing strategies, Income Access extends its consulting services beyond customer acquisitions alone and provides guidance on customer engagement, retention and communication strategies. In the United States’ re-emerging online gaming market, there exists a tremendous opportunity to merge the experience of established vendors with the market’s most recognizable casino brands for ventures both current and forthcoming. Through its multi-channel tracking and reporting platform, Income Access is able to provide in-depth analytics that allow partners to determine their most profitable revenue streams and optimise them for maximum profit. Landbased properties are now able to access data that is both insightful and actionable, which can then be used for augmenting overall marketing strategies. The Income Access team stands on a foundation 8 | Marketplace 2014/15 of expertise spanning an array of disciplines, including performance marketing, SEO, PPC, web design, social media and content development that culminate into expansive marketing strategies with broad scope. With a team of experienced consultants that are professional, friendly, resultsdriven and committed to relationships, Income Access is able to provide support throughout the process of crafting and implementing digital marketing solutions for established and emerging markets alike. Maintaining its presence as a leading digital marketing service provider, Income Access keeps its sights on the needs of today, while proactively looking to the future of marketing and technology to anticipate trends and more fully prepare for the long-term needs of its partners. Understanding that succeeding is as much about people as it is about the product, Income Access also provides mentorships and guidance with regards to industry best practices, reputation management and customer profiling. Since 2002, Income Access has been dedicated and unrelenting in its goal of enriching the strategic development of its partners, situated across a wide spectrum of verticals and markets. With the expansion of markets such as the US expected to continue for the foreseeable future, Income Access is eager to continue to its pursuit of excellence as it finds