iGB Marketplace Directory iGB Marketplace 2019 | Page 60

eSPORTS SOLUTIONS UltraPlay – your trusted eSports betting solutions provider Why eSports are becoming more important than ever before Esports is the fastest growing industry that is engaging the Millennials like never before. It has a highly developed ecosystem of organizations and players, game developers, hardware providers, media professionals, marketers. Viewership and prize pools are way above expectations. This industry has been growing for the past 15 years recording a tremendous boost in the last 4 years. Moreover, eSports is considered as one of the key iGaming trends to be expanded further in terms of technology innovations, players’ engagement, and revenue profi ts. New opportunities Esports revenue is expected to surpass $1 billion worldwide by 2019 ● By the end of 2018, 1.6 billion people (one fi fth of the entire world’s population) will have some knowledge of eSports ● The number of eSports viewers to jump to 557 million by 2021 ● Esports will be at the 2022 Asian Games in China and could be a medal event in the Paris 2024 Olympics ● Twitch, Youtube, Facebook are the most prominent platforms for eSports ● 60 MARKETPLACE 2019 Sponsored by Twitch has 1.5 million broadcasters and over 150 million visitors per month ● Traditional sports teams, corporate backers and celebrities are already engaged into eSports amongst Paris Saint Germain, Ajax, Audi, T-Mobile, Red Bull, and many others. ● Main difference with regular sports is the audience. Esports is the future of gaming as the generation Y highly prefers eSports than any other sport. The gaming industry is quite behind and needs to step up in order to engage with this totally new audience and take advantage of this opportunity. How do you attract and retain the eSports Millennials? Having the right partner with extensive knowledge and experience as well as technological excellence, is a must. The fi rst company to offer live betting on eSports in 2014, UltraPlay provides the widest eSports betting coverage on the iGaming market right now. The company’s multiple-times award-winning product ODDS.gg is a revolutionary eSports match-