CONSULTING
Income Access: A Holistic
Consulting Solution for
iGaming Brands
For more than 15 years, Paysafe Group’s Income Access has played
an infl uential role in supporting the online gaming industry’s growth.
The company’s partners span every iGaming
vertical – from traditional sectors such as online
casino, poker, sportsbook and bingo to newer spaces
such as daily fantasy sports (DFS), eSports wagering,
forex and binary options trading, US state iLotteries
and online horse-race wagering. Over the last few
years, Income Access has also supported the land-
based casino market in fi elds as diverse as media
buying and app store marketing.
As the iGaming space evolves and diversifi es into
new verticals such as crypto-currency casinos and
eSports wagering, and as new markets emerge – from
sub-Saharan Africa to US regulated sports betting
– Income Access continues to expand and tailor its
service offering to meet the needs of businesses.
The team of marketing experts at Income Access
works strategically with organisations to develop,
manage and optimise their digital marketing
channels as well as provide guidance on customer
engagement and retention. Through its turnkey,
award-winning marketing and analytics solution and
a comprehensive range of digital marketing services,
Income Access is now partnered with over 250
companies and over 300 brands in more than 50
markets. As well as established gaming jurisdictions
like Europe and Australasia, emerging markets such
as sub-Saharan Africa, the US and Latin America are
all important focuses for the company.
The Income Access marketing team provides
expertise across a wide array of online marketing
channels. These include: dedicated affi liate
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MARKETPLACE 2019
Sponsored by
programme management, media buying (both
traditional and programmatic approaches used in
tandem), search engine optimisation (SEO), paid
search (PPC), content marketing (both B2C and B2B-
focused and using multiple content formats – from
PRs and articles to blogs), social media marketing
and management as well as web and graphic design.
Income Access is also renowned for its award-
winning affi liate network. The gaming industry’s
longest-serving independent affi liate network, the
Income Access Network is comprised of thousands
of affi liates across all gaming verticals, including
niche areas such as eSports, DFS, forex and
fi nancial trading.
Depending on an operator’s specifi c needs,
Income Access provides customised support in three
key areas related to affi liate marketing: strategy
development, affi liate acquisition and relationship-
building and day-to-day maintenance activities.
The marketing team at Income Access supports
iGaming operators and land-based properties of all
sizes and needs. Organizations in their infancy can
leverage Income Access’ experience to
conduct market analysis and take the lead in
strategy development.
Larger operators that experience employee
turnover or limited resources can lean on Income
Access to temporarily outsource their marketing
activities – from dedicated affi liate management and
programmatic media buying to ASO to accompany
the launch of a new app. Finally, well-established