iGB Marketplace Directory iGB Marketplace 2019 | Page 41

AFFILIATE MANAGEMENT SOFTWARE casino, poker, sportsbook, daily fantasy sports, online horse-race wagering, online bingo, skill games, social casino, mobile gaming brands, online lottery or iLottery. In the fi nancial trading space, the forex, spread-betting, contract for difference (CFD) and binary options sectors are just some of the verticals supported by Income Access. The Income Access post-impression Ad Serving tool provides operators with valuable insight and direction regarding campaign management, strategic targeting and display, channel attribution and ROI. With access to this information, iGaming operators are able to evaluate post-view conversion paths and optimise their marketing strategies accordingly. The Ad Serving tool’s targeting capabilities, which include geo, language, device and time of day among other criteria, allow operators and brokers to ensure the right user is being served the right ad in the right place at the right time. Maintaining pace with global industry trends and consumer behaviour, Income Access has been quick to respond to the rapid increase in smart phone and tablet penetration over the last few years and, its corollary, mobile gaming’s rising importance. Income Access offers operators and brokers a native app-tracking solution for both iOS and Android devices through its proprietary software development kit (SDK) and integration with third-party platforms. Its app-tracking solution allows operators and affi liates to gain transparency on the performance of marketing campaigns with native apps. Alongside the technology platform is Income Access’ iGaming affi liate network, the online gaming industry’s longest-serving independent hub for high-quality traffi c. The Income Access Network comprises thousands of affi liates across all major verticals. Operators and brokers have the ability to join the Income Access Network to leverage the relationships with the affi liates and gain exposure alongside other reputable iGaming and fi nancial brands. The Income Access solution is completed by its in-house acquisition specialists. These include affi liate managers, media buyers, content marketers, social media marketing specialists and web/graphic designers. When combined with the company’s technology and affi liate network, the team provides the iGaming and fi nancial trading industries with everything they need to get their acquisition to its fi nal destination. Contact details: T: +1 514 849 8595 E: [email protected] www.incomeaccess.com Sponsored by MARKETPLACE 2019 41