DATA CENTRE
US national and state online
gambling traffi c
Competitive intelligence services Hitwise, a division of Connexity, provides data on the top-visited gambling
sites ranked by internet traffi c for the entire US and by state, based on a sample of 10 million internet users.
Most popular gambling websites in the US ranked by visits share month of November 2017
Rank Nov 17 Websites Total Visits Visits Share
1 PCHLotto 13,589,418 4.64%
2 Florida Lottery 12,578,827 4.29%
3 DraftKings 11,032,182 3.76%
4 NY Lottery 9,900,466 3.38%
5 Texas Lottery Commission 7,966,165 2.72%
6 FanDuel 7,896,385 2.69%
7 Powerball 7,605,313 2.59%
8 VegasInsider 7,525,358 2.57%
9 Lottery Post 7,032,535 2.40%
10 California Lottery 6,832,017 2.33%
Most popular gambling websites in the US ranked by
visits from Illinois*
Websites
Segmented
Visits
Most popular gambling websites in the US ranked by
visits from New York*
Segmented
Rate Websites Segmented
Visits Segmented
Rate
82.39%
Illinois Lottery 29.45% 84.08% NY Lottery 39.04% Lottery Post 5.16% 10.09% DraftKings 3.86% 7.11%
Illinois Lottery Online 3.68% 89.96% Lottery USA 3.63% 11.19%
RealTime Fantasy Sports 3.45% 8.50% Lottery Post 3.50% 10.29%
PCHLotto 3.38% 3.42% FanDuel 2.97% 7.60%
Bovada Sports 3.36% 7.04% PCHLotto 2.70% 4.10%
DraftKings 2.99% 3.66% VegasInsider 2.10% 5.72%
FanDuel 2.74% 4.66% RealTime Fantasy Sports 1.43% 5.29%
Powerball 2.30% 4.15% LoteriasDominicanas 1.42% 33.30%
Missouri Lottery 2.19% 12.69% Covers 1.37% 6.62%
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8 • iGB Affiliate Directory 2018