iGB Marketplace Directory iGB Affiliate Directory 2018 | Page 78

LOTTERY AFFILIATE PROGRAMS Changing the Lottery Game Innovation is central to Lottoland’s continued success. From fi nding the best lottery games in the world, regularly rewarding players with great offers and branching out into other games, innovation really is embedded in the company’s DNA. Some highlights in 2017 saw the company regularly offer ‘Special Jackpots’ whereby they signifi cantly boosted the offi cial draw’s jackpot when it was relatively low – often into the hundreds of millions, as was the case with EuroMillions and MegaMilllions. As well as that, Lottoland also recognised the dissatisfaction of lottery players regarding the offi cial EuroMillions price hike and opted to not only freeze their line bet prices at £2, but also offered EuroMillions rollovers even in case the offi cial lottery was won. These types of promotions have certainly made players take notice of Lottoland and led them to question their old lottery playing habits. Lottoland’s remarkable rise is constantly acknowledged, with the Gibraltar-based company winning the EGR ‘Lottery Operator of the Year’ and the IGA ‘Lottery Operator of the Year’ awards in 2017. Sponsored by 78 • iGB Affiliate Directory 2018