LOTTERY
AFFILIATE PROGRAMS
Changing the Lottery Game
Innovation is central to Lottoland’s continued success.
From fi nding the best lottery games in the world,
regularly rewarding players with great offers and
branching out into other games, innovation really
is embedded in the company’s DNA.
Some highlights in 2017 saw the company
regularly offer ‘Special Jackpots’ whereby they
signifi cantly boosted the offi cial draw’s jackpot
when it was relatively low – often into the hundreds
of millions, as was the case with EuroMillions
and MegaMilllions.
As well as that, Lottoland also recognised the
dissatisfaction of lottery players regarding the offi cial
EuroMillions price hike and opted to not only freeze
their line bet prices at £2, but also offered EuroMillions
rollovers even in case the offi cial lottery was won.
These types of promotions have certainly made
players take notice of Lottoland and led them to
question their old lottery playing habits.
Lottoland’s remarkable rise is constantly
acknowledged, with the Gibraltar-based company
winning the EGR ‘Lottery Operator of the Year’ and
the IGA ‘Lottery Operator of the Year’ awards in 2017.
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78 • iGB Affiliate Directory 2018