LEAD
GENERATION
The live casino
landscape –
past and present
From the casino fl oor to your fi ngertips
The desire to create comparable and cutting-edge live
dealer gameplay online has existed since the dawn of
the Internet. In the early 2000s, the Asian market was
fi rst to adopt it as they foresaw players’ preference
to real-time games over RNG ones. However, limited
technological capabilities and stream latency restricted
their popularity.
A surge of slot suppliers and newcomers took on the
challenge to develop their own live dealer products in the
mid to late noughties. Their knowledge of the industry
lent to the user experience they created, and demand
boomed. Tech improvements and reams of research
caused key players in Europe to consider live casino
as an extension of their brand and multi-table solutions
became available.
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Subsequently, this sparked an increase in searches for
live casino related terms, with peaks during the summer
period, according to recent statistics. In fact, searches
for ‘live roulette’ have more than doubled since 2014.
This, coupled with HTML5 and the growth of mobile,
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