iGB Marketplace Directory 2017/18 | Page 58

ESPORTS SOLUTIONS UltraPlay – the real leader in eSports Esports global phenomenon Extremely popular around the globe, eSports has become one of the most promising and challenging sectors of the iGaming industry worldwide. n comparison to traditional sports e ports is a ery dynamic and fast-de eloping sector dedicated to ans er the audience s re uirements for thrills, entertainment and superb betting experience. It is mostly attracting Millennials – one slice of the betting market that has always been of great interest to the gaming operators around the globe. U ltraPlay’s leading and expertise role on the international eSports betting scene has contributed to building a wide business network of long-term and fruitful business partnerships. Followed by in-depth knowledge and vast experience of how to build a betting brand that appeals to eSports fans, UltraPlay is constantly improving its platform and eSports odds provision to offer next level of gaming experience. Why UltraPlay eSports? UltraPlay eSports holds exclusive rights for most if not all eSports tournaments and communicates with numerous organizations enabling the in-house team to have a cutting-edge advantage in live odds provision. The company’s advanced sportsbook software and expertise consultancy support the sportsbook organizations to step up on the next level of the iGaming scene. The software has proven itself over and over again, helping the company’s partners with easy and flexible system to meet the ever-changing needs of the market. Traditional bookmaking in eSports is impossible. With over 500 in-play variables for some of the games, statistical and mathematical models fail to get the full picture. UltraPlay eSports creates unique approach by combining traditional sportsbook 58 | Marketplace 2017/18 Sponsored by techniques with innovative game analysis. The company’s dedicated eSports traders team provides the widest eSports market coverage, highest number of pre-match odds and unprecedented number of in-play markets. Gaming platform connecting the betting dots UltraPlay’s outstanding online gaming platform is well-accepted and in high demand amongst the emerging iGaming operators, with its competitive features and advantages. It is fully equipped with a diverse palette of functionalities among: CRM s ystem, advanced reporting, marketing tools, Asian and European agent system, anti-fraud system, easy to use bonus and promotions management system, jackpot functionality, and so on. The centerpiece of the platform is the unrivaled eSports data that UltraPlay’s in-house team of traders is generating with their solid understanding of the sector. Esports is definitely a global phenomenon in general, and in betting it also enchants more and more operators on both emerging and well-established markets worldwide. Operating with advanced gaming platform backed up by firm and indisputable know-how, gaming brands can easily climb the eSports high-pitched ladder more easily and conveniently.