iGB Marketplace Directory 2017/18 | Page 51

CONSULTING related to affiliate marketing : strategy development , affiliate acquisition and relationship-building and day-to-day maintenance activities .
The team at Income Access supports operators and properties of all sizes and needs . Organizations in their infancy can leverage Income Access ’ experience to conduct market analysis and lead in strategy development . Larger operators that have staff turnover or limited resources can lean on Income Access to temporarily outsource their marketing activities , such as affiliate management . Lastly , well-established brands with plans to expand into new verticals or markets often look to Income Access for leadership in best practices and insights .
In conjunction with its marketing strategy development and implementation , the team at Income Access leverages its multi-channel tracking and reporting platform to measure marketing campaign performance and identify optimal areas of spend . The technology offers a post-impression Ad Serving tool , which allows for customised campaign set-up , landing page strategies and in-depth attribution reporting . With the growth of mobile gaming , Income Access has also developed its own proprietary software development kit ( SDK ) and has integrated with lead third-party solutions to provide the same level of in-depth reporting and transparency for native app tracking as in web .
With a team of experienced consultants that are professional , friendly , results-driven and committed to building enduring relationships , Income Access is well-suited to support organisations in the development and implementation of their digital marketing strategies .
Following its acquisition by Paysafe in September 2016 , Income Access remains focused on the needs of today , while proactively looking to the future of marketing and technology to anticipate trends and more fully prepare for the long-term needs of its partners . Understanding that succeeding is as much about people as it is about the product , Income Access also provides mentorships and guidance with regards to industry best practices , reputation management and customer profiling .
Contact details : T : + 1 514 849 8595 E : inquire @ incomeaccess . com www . incomeaccess . com
Sponsored by Marketplace 2017 / 18 | 51