iGB Marketplace Directory 2017/18 | Page 50

CONSULTING Income Access The Complete Consulting Solution ince 2002 aysafe s ncome Access has played an in uential role in supporting the iGaming industry s growth. This includes verticals such as casino po er sportsboo bingo fantasy sports binary and fore lottery social horse race wagering and in the land based casino mar et. A s the iGaming space evolves and diversifies into new verticals and markets, Income Access continues to expand to meet the needs of businesses in both online and land-based environments. The team at Income Access works strategically with organisations to develop and manage their digital channels as well as provide guidance on customer engagement and retention. Through its turnkey award-winning marketing and analytics solution and a range of digital marketing services, Income Access is now partnered with over 250 companies and over 300 brands across the world, 50 | Marketplace 2017/18 Sponsored by including those in Europe, North America, Latin America and Australasia. The Income Access marketing team provides expertise across a wide array of marketing services. These channels include affiliate marketing, media buying, search engine optimisation, paid search (PPC), social media marketing, content marketing and web design. Income Access is also renowned for its award-winning affiliate network, which comprises over 25,000 affiliates across all gaming verticals. Depending on an operator’s needs, Income Access provides customised support in three key areas