SPORTSBETTING SOFTWARE
Sportsbetting Software Sportsbetting Software
Betradar’s Live Channels Betradar Managed
Trading Services
The Live Channel is a
dedicated live streaming
product for online and
retail bookmakers. A broad
media rights portfolio with
over 30,000 live events per
year provides exclusive
live content all day long.
The Live Channel ensures
that clients can show live
sport content whenever
their shop is open, thus can
engage customers, keep
them glued to the action
and increase revenues.
Combined with live odds
and live statistics on one
screen the product provides
everything a bookmaker
needs to fulfi ll customers’
demands for information,
betting stimulation and
match visualisation in one
solution.
138 | Marketplace 2017/18
Betradar’s Managed Trading
Services offers a bet-by-
bet, selection-by-selection
guaranteed return, allowing
the more risk averse
operators or start-ups to
offer sports betting without
putting their fi nancials at
risk. Not only does this
offer peace of mind and
a way into a previously
treacherous betting
segment, it also allows
operators to focus on other
priorities, whether that be
marketing, localisation,
innovation, customer service
or customer acquisition.
Additionally, clients can
decide to embed the
Live Channel also on the
bookmaker’s own website.
The Live Channel is a tailor
made solution and fully
fl exible to be distributed
multi-channel. Using big data and a large
pool of bookmakers that are
already signed to Managed
Trading Services, allows
Betradar to model and price
in a completely different
way to the market standard.
Therefore, Betradar now
has the commercial ability
to bear 100% of the trading
risk, and this no longer
makes sports betting a
volatile or risky proposition.
For more information,
please visit: www.betradar.
com/betradars-live-
channel/ or get in touch:
[email protected]. For more information,
please visit:
www.mts.betradar.com or
get in touch:
[email protected].
4 | Marketplace
Sponsored
by 2015/16