iGB Marketplace Directory 2017/18 | Page 134

SPORTSBETTING SOFTWARE

The 360 ° one-stop shop provider for betting and gaming operators worldwide

For betting and gaming operators looking to take advantage of the seemingly unstoppable rise of in-play and mobile betting , the time has never been better . Not only are multiple distribution channels providing ease of access to online betting , but changing consumer behaviour is becoming more ‘ mobile-based ’ and ‘ always online ’. And , of course , the potential for substantial profit is steadily increasing . As today ’ s bookmakers can offer literally thousands of live betting markets on sports events around the world – the operator who has a truly holistic , cost-effective solution is the one that will stay ahead of the pack . Take for instance the monthly coverage that Betradar provides : during 2017 , Betradar will cover more than 200,000 live betting games and will further expand this figure to over 250,000 events – with over 600 different odds types . And Betradar ’ s Live Odds have proven to generate profit margins above market average . The odds themselves are calculated using three factors : mathematical modeling , live trader information and our complex market monitoring .

We are also the only supplier in the market that controls the entire chain of its in-running offer – from the data collection at the venue right through to the compilation and delivery of odds , including all necessary risk management tools . Today , we have a team of over 150 live traders , mathematicians and highly specialised IT experts working on our live betting services , enabling us to provide our clients with unrivalled quality . We have specialised and dedicated teams for the collection and validation of sports and betting-related data around the globe . The matches are covered directly from sports venues and by TV allowing operators to trade almost any major live event in the world . Live sports data covered from sports venues are collected by a global network of more than 6,000 highly trained , quality-controlled data journalists . All data are securely delivered in realtime and seamlessly integrated into the customer ’ s businesses . An experienced Quality Assurance Team constantly validates fixtures , live scores and results by monitoring the input from our data journalists . Each match is closely monitored : up to four people are involved in the administration and supervision of one match and a match supervisor is in constant communication with our data journalists , the odds administrator and the customer . Thanks to our in-house developed technology , we can provide an extremely fast , accurate and secure data transmission via multiple software applications for desktop computers , laptops and mobile devices . This advanced set-up allows us to offer a complete product portfolio along the entire value chain for live sports data . It is this level of focus and dedication that has helped Sportradar become a global leader in understanding and leveraging the power of sports data and digital content . It ’ s also why our strategy is to be the industry ’ s 360 ° one-stop shop provider . To put it simply , we are in an industry that requires constant innovation and highest reliability . This , we believe , can best be provided through integrated turnkey sports betting solutions that work seamlessly together . All of which is offered under the Betradar brand name where we have become the leading provider of live data services to the betting industry , offering products to suit every business from data collection through to fully managed trading services .
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