iGB Marketplace Directory 2016/17 | Page 53

CONSULTING network, which comprises of over 25,000 affiliates across all gaming verticals. Depending on an operator’s needs, Income Access provides customised support in three key areas related to affiliate marketing: strategy development, affiliate acquisition and relationship-building and day-to-day maintenance activities. The team at Income Access supports operators and properties of all sizes and needs. Organizations in their infancy can leverage Income Access’ experience to conduct market analysis and lead in strategy development. Larger operators that have staff turnover or are lacking in resources can lean on Income Access to temporarily outsource their marketing activities, such as affiliate management or organic search efforts. Lastly, well-established brands with plans to expand into new verticals or markets often look to Income Access for leadership in best practices and insights. In conjunction with its marketing strategy development and implementation, the team at Income Access leverages its multi-channel tracking and reporting platform to measure marketing campaign performance and identify optimal areas of spend. The technology ] offers a post-impression ad serving tool, which allows for customised campaign set up, landing page strategies and in-depth attribution reporting. With the growth and evolution in mobile gaming, Income Access has also developed its Sponsored by own proprietary software development kit (SDK) and integrated with lead third party solutions to provide the same level of in-depth reporting and transparency for native app tracking as in web. With a team of experienced consultants that are professional, friendly, resultsdriven and committed to building enduring relationships, Income Access is well-suited to support organisations in the development and implementation of their digital marketing strategies. Maintaining its presence as a leading digital marketing services provider, Income Access keeps its sights on the needs of today, while proactively looking to the future of marketing and technology to anticipate trends and more fully prepare for the long-term needs of its partners. Understanding that succeeding is as much about people as it is about the product, Income Access also provides mentorships and guidance with regards to industry best practices, reputation management and customer profiling. Contact details: T: +1 514 849 8595 E: [email protected] www.incomeaccess.com Marketplace 2016/17 | 53