iGB Marketplace Directory 2016/17 | Page 23

xxx ADVERTISING, MARKETING & PR Advertising, Marketing & PR Consulting Mobile Gaming Income Access Income Access Income Access Income Access is a recognised leader in the iGaming industry and has developed a unique expertise in digital marketing for online gaming over its 14 years in operation. Income Access has been a Providing independent leader in the mobile iGaming consultancy and investment space since 2006. With the to online mobile steady growthand of native apps andcompanies shift in customer gaming globally preferences and behaviour, Income Access has recognised the need for a mobiletracking solution. Through the development of its SDK and integration with third party suppliers, the Income Access platform has evolved to track and report the performance of mobile app and web products, enabling player acquisition to be optimised. Income Access provides advertising, marketing and PR services to its partners across all iGaming verticals and markets. This includes helping partners to build and expand brand awareness, develop partnerships with marketing partners and drive acquisition within their target market. With a client portfolio that extends beyond traditional online gaming companies, Income Access also builds awareness for operators and marketing partners in the areas of land-based casino operations, social and mobile gaming, lottery and financial trading. The Income Access marketing team identifies operators’ specific goals, which are achieved through the development of tailored marketing strategies and recommendations. This includes strategy and implementation through display advertising, search engine marketing, social media, email marketing, and content creation. The marketing team at Income Access provides strategy and implementation support across the following channels: performance marketing, search engine marketing, display advertising, social media, web design, and content creation. Most recently, Income Access is working with newly launching operators in both land-based casino and digital environments to evaluate their digital presence and identify opportunities within their competitive spaces. Strategies are put in place to increase customer retention and brand engagement, as well as grow customer databases through targeted acquisition marketing. Contact: T: +1 514 849 8595 E: [email protected] incomeaccess.com Contact: T: +1 514 849 8595 E: [email protected] incomeaccess.com 4 | Marketplace 2015/16 ThinkStrategy ThinkMarketing ThinkMobile ThinkSocial ThinkPayments ThinkInvestment Within the company’s multi-channel acquisition tracking platform, operators can create and optimise campaigns by product and device, as well as measure campaign performance alongside traditional webbased content. Affiliates can also benefit by promoting native app products as well as use their own apps to drive traffic to affiliated sites, while maintaining full visibility on the performance of their mobile-specific campaigns. Contact: www.ThinkGamingGlobal.com T: +1 514 849 8595 ++44 (0)1534 748642 E: [email protected] [email protected] incomeaccess.com Sponsored by Marketplace 2016/17 | 5 Marketplace 2016/17 | 23