CRM & Call Centre Services
Working with the No.1
contact centre in e-gaming
Echo-U have worked
with the World’s biggest
gaming brands for over
10 years now, leading the
way by pioneering new
systems and creating
impressive performance
on campaigns throughout
the entire customer
journey, here David
Blakey, Director and
Joint Owner of Echo-U
tells us what it’s like
to work with the No.1
contact centre in the
e-gaming industry.
David what’s the secret of Echo-U’s success in
e-gaming?
There really is no secret. I believe there are three
key elements which are vital to the success of
any project. Our people, our technology, and a
significant return on investment for our clients.
You said your team are really important,
what benefits do they bring to your clients
campaigns?
It is critical that our clients’ customers have an
on-brand punter to punter experience. Being
based in the centre of Newcastle ensures that all
advisors working on our gaming campaigns have
a keen interest in sport, love to have a bet, and
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like a trip to the casino once in a while. A sports
book customer is different to a casino customer
and the calls are different too. They need to
know the products inside out and add real value
to an interaction. The team spend a lot of time
understanding our clients’ brand and offers so
we represent their organisation exactly as they
would.
You’ve mentioned your team but I know that
technology and your investment in it has been
important to you business, how has it helped
in the e-gaming sector?
Wow – where do we start? The way clients
interact with their customers is changing all the