iGB Marketplace Directory 2015/16 | Page 45

Consulting temporarily outsource their acquisition activities, such as affiliate management or organic search efforts. Lastly, well-established brands with plans to expand into new verticals or markets often look to Income Access for leadership in best practices and insights. In conjunction with marketing strategy development and implementation, the team at Income Access leverages its multi-channel tracking and reporting platform to measure marketing campaign performance and identify optimal areas of spend. The technology has evolved to now include a built-in ad serving tool, which allows for customised campaign set up, landing page strategies, and in-depth attribution reporting. With the growth and evolution in mobile gaming, Income Access has since developed its own proprietary software development kit (SDK) to provide the same level of in-depth reporting and transparency for native app tracking as in web. With a team of experienced consultants that are professional, friendly, resultsdriven and committed to building enduring relationships, Income Access is well-suited Sponsored by to support organisations in the development and implementation of their digital marketing strategies. Maintaining its presence as a leading digital marketing services provider, Income Access keeps its sights on the needs of today, while proactively looking to the future of marketing and technology to anticipate trends and more fully prepare for the long-term needs of its partners. Understanding that succeeding is as much about people as it is about the product, Income Access also provides mentorships and guidance with regards to industry best practices, reputation management and customer profiling. Contact details: T: +1 514 849 8595 E: [email protected] www.incomeaccess.com Marketplace 2015/16 | 45