iGB Marketplace Directory 2015/16 | Page 21

Affiliate Management Software evaluate post-view conversion paths and optimise their marketing strategies accordingly. Maintaining pace with global industry trends and consumer behaviour, Income Access has been quick to respond to the rapid increase in mobile penetration over the last few years and mobile gaming’s rising importance in acquisition strategies and results. Income Access now offers operators native app-tracking for both iOS and Android through its proprietary software development kit (SDK). The company’s apptracking solution allows operators and affiliates to gain transparency on the performance of marketing campaigns in-app. Alongside the technology is Income Access’ long-standing iGaming affiliate network, containing membership of over 25,000 iGaming affiliates across all major verticals. Operators have the ability to join the Income Access Network to leverage the relationships with the affiliates and gain exposure alongside other reputable iGaming brands. Within its affiliate network, Income Access has developed and launched its very own Social Gaming Network. A pioneering acquisition tool, the network is dedicated to driving traffic Sponsored by to social casino and gambling brands in the US and other global markets. The Social Gaming Network continues to evolve and provide media buy and affiliate marketing services to drive player acquisition for a growing number of leading social casino brands. For more than a decade, Income Access acquisition tracking and reporting platform has evolved constantly to meet the changing needs of the iGaming industry. The recent additions of a mobile app-tracking solution, Ad Serving and the Social Gaming Network will help operators achieve their acquisition goals in 2015 and into 2016. However, these are just the latest developments for software that’s all about meeting tomorrow’s marketing goals today. Contact details: T: +1 514 849 8595 E: [email protected] www.incomeaccess.com Marketplace 2015/16 | 21