Virtual Sports Software
The Fastest Growing
Sectors In The Industry
When virtual sports made their debut in betting shops over ten years ago
they were seen by operators as a complementary product that would fill
the dead time between live sports betting events for customers.
S
ince then they have become central to
revenues in many jurisdictions, however,
accounting for between 10-15 per cent of
sports betting turnover on average.
Not only that, they have found a new audience
online where they appeal to sports bettors and
the growing number of casino customers looking
for a new type of entertainment.
In fact, thanks to much-improved graphics
and the growth into multiple sports variants,
virtual sports is now one of the fastest growing
sectors in the industry, attracting new devotees
on a daily basis.
Kiron Interactive is one of the world’s leading
suppliers of virtual games to both the land-based
betting and online gaming operators. Using the
latest gaming and animation technologies, their
aim has always been to recreate the excitement of
real sports in a virtual world.
They do so by employing a talented team of
in-house game designers, software developers,
164 | Marketplace 2015/16
Sponsored by
graphic artists and animators. This ensures they
are always at the forefront of the latest gaming
technologies and market trends.
Their flexible and advanced gaming platforms
are helping to power the rapid growth of virtual
sports around the globe, as players bet online, on
the move and in gaming venues.
Of these players, virtual has a particular
resonance among the video game generation,
whose familiarity with graphical content has
allowed them to adopt it quickly.
This demographic has less and less time to
spend waiting around for the next live event,
which has led to a decrease in ante post betting
in recent times.
But virtual’s appointment to view format,
with an event scheduled every few minutes,
minimises down-time and the propensity for
customers to log-off when no live events are
scheduled.
This is particularly the case on mobile
devices, where dwell times are much shorter and
streaming live events can often be an expensive
and frustrating experience for punters.