iGB Marketplace Directory 2015/16 | Page 147

Sportsbetting Software demands, Betradar will be further increasing the list of sports to be covered live during 2015. With regards to live betting opportunities, Betradar extended its portfolio to over 350 bet types, including player, booking and corner-related betting markets. During 2015, Betradar will cover around 200,000 live betting games and will further expand this figure to over 250,000 events during 2016. Providing odds on as many markets as possible comes as part of the challenge to visualise in-play offerings in a user-friendly way. Betradar’s content solutions cater for exactly this need and provide customers with truly innovative and entertaining front-end visualisation tools. The latest trend has been steering towards automation of live betting operations. Sophisticated live trading tools, such as Betradar’s BetPal, enable a single trader to manage multiple matches simultaneously. Using Betradar’s mathematical odds models and incorporating a comprehensive alert system, BetPal completely automates the live trading operation. This technology is just as forwardlooking as Betradar’s state-of-the-art live odds monitoring tool, which can help bookmakers to watch and track the progress of multiple sports and matches simultaneously as their odds change in real-time. These products can, however, only been seen as one step on route to an automation level achieved by Managed Betradar’s Live Channel – the customisable live streaming solution for online, mobile and retail sports betting offers Sponsored by Betradar’s suite of content solutions – live data visualisation tools designed to help your business bloom Trading Services provided by Betradar. It’s all about externalising labour-intensive tasks and dealing with them efficiently and cost-effectively. Betradar’s experts in global betting markets work for its clients and enable them to completely or partly outsource their trading to minimise their financial risks while increasing turnover and profitability. Furthermore, bookmakers must constantly look for new ways to offer their clients additional betting opportunities around the clock. Therefore, Betradar supplies its clients with entertaining and revenue-driving gaming solutions, whatever the platform. The portfolio contains a growing range of pioneering Live Sports as well as innovative Virtual Sports betting solutions that bring a new level of user experience to any online, mobile and retail