Part 3 : Channelisation and the offshore market
Chart 12 : Gambler ’ s year of registration 100 90 80 70 60 50 40 30 20 10 0
Before 2016 2016 2017 Source : Eurogroup Consulting ’ s market research study
Chart 13 : Number of platforms with which each gambler is registered (% of respondents )
70 60 50 40 30 20 10 0
1 2 + 3 Source : Eurogroup Consulting ’ s market research study
Chart 14 : Gamblers ’ choice of online gambling operators % of respondents
40 35 30 25 20 15 10 5 0
Onshore only Offshore only Onshore & Offshore Source : Eurogroup Consulting ’ s market research study overwhelming male and relatively young ( the 25-34 and 35-44 age groups were most heavily represented ).
What is also clear is that the respondents are very much seasoned online gamblers ( see Chart 12 ).
This is somewhat confirmed by the number of respondents who had more than three accounts ( see Chart 13 ). As we shall see later in this section , the respondents were also overwhelmingly sports betting gamblers and at the time of the survey there would have been even less providers than the current list of five .
As can be seen from the percentage of respondents who said they used either both onshore and offshore operators or offshore only , there is a clear preference for offshore gambling ( Chart 14 ).
None of this should be too surprising . At the time of the survey , the regulated regime was still relatively young . However , it is also worth noting again that these are relatively seasoned sports betting punters with regular gambling spending habits that suggest they are from the higherspending end of the customer segments ( Table 5 ).
Offshore spending The important figure is the percentage of spend which these players gamble offshore , which as can be seen is relatively high . Say the report ’ s authors : “ With regard to the offshore market in Portugal , we can conclude that it remains very significant from a consumer point of view .”
16 Portugal : The challenges and potential in one of Europe ’ s most controversial markets