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Part 3: Mobile and more
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0
Source: Blueclaw/Morgan Stanley
Chart 1: Caixa lottery sales 2007-17 (BrLbn)
16
14
12
10
8
6
4
2
0
2007
2008
2009
2010
2011
2013
2014
2015
2016
2017
Source: Caixa
Source: Caixa
[The Lotex tender and
mooted Caixa IPO]
will end the long-term
monopoly of government
in gambling [and]
change Brazilian society’s
perception of private
gambling operators
FYMSA Advogados’
Luiz Felipe Maia
Lotex concession progresses,” he
points out.
BetCorporate’s Alfieri says he
believes the lottery tender was
“mismanaged” right from the start.
“The privatisation should have
started earlier to be able to take the
lottery to a competitive level, also
when viewed from an international
perspective,” he adds.
“I am a strong believer of
liberalisation even for lottery. I
don’t see why there should be any
monopoly or special concession.
In the end, a liberal market will
benefit the end users. This should
be a priority, especially for the
entertainment and gambling sector,
and a good enough reason to open
the market.”
The other potential issue is the
possibility of two new forms of
legalised gambling being introduced
within the space of a couple of years
and how that plays out in terms
of popularity. However, the lack of
legal gaming opportunities in Brazil
currently suggests there is room for
more products among a populace
relatively starved of legal options.
Online gaming in the wings
The same could be said for online
gaming. As it stands, the bills in the
legislature would appear to have
stalled, at least until the means of
deciding upon a sports betting
structure are resolved. Evidence from
the eventual market opening might
also be a prerequisite.
Still, Valente from Super Afiliados
points out that at the very least
the mood music around gaming as
well as sports is more positive than
was previously the case. “It is a first
step towards a scenario that could
potentially become a much better
atmosphere for all online gaming
verticals,” he says.
“This surely brings some hopes
to those who are eager to run a
legal and regulated operation in the
country, with endless possibilities and
a fast-growing online audience that
could represent one of the biggest
markets in the world.”
BRAZIL The regulated opportunity in Latam’s largest market
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