Part 4: The
Part
current
3: Mobile
market
and shape
more
The new influx has
already started. I’ve seen
smaller waves in the past
and they all started in a
similar way, but this time
you can easily tell that
there are many more
Alessandro Valente,
Super Afiliados
would be in a good position to
leverage that in sports betting.
Betfair
The betting exchange gets a mention
in the Blueclaw data, with monthly
website visits of just over 200,000.
PaddyPowerBetfair would hope to
build on this footprint.
Revenue notes
It should be noted that the Blueclaw
data is a representation of brand
presence as opposed to actual
revenues. GVC’s Brazil revenues are
classed in its ‘other territories’ bucket
so there is no visibility on what the
country is worth in gross gaming
revenue terms. The Morgan Stanley
team has, however, put together
estimates for what it believes Brazil
would be worth to GVC once sports
betting is regulated, depending on
whether it is a base, bull or bear case.
Room for more on top
Of course, should the market open
up as planned, it is sure to attract
more names from the global sector.
Indeed, according to Valente from
Super Afiliados, more new entrants
have been dipping their toe into the
Brazilian market ahead of the two-
year consultation process.
“[The market opening] could
attract a few more businesses for
sure but the new influx has already
started. I’ve seen smaller waves in the
past and they all started in a similar
way, but this time you can easily tell
that there are many more.”
This chimes with comments from
Munhoz da Rocha at BetConsult.
“Many international operators are
already taking measures towards
setting a foot in the Brazilian
market for when the sports betting
regulation is disclosed, which is what
we have been advising our clients.”
How many operators take a step
into the market will depend very
much on the shape of the regulatory
and taxation frameworks. “As long as
the market gets regulated with a fair
tax regime and skipping the eternal
technocratic discussion that this
topic generates, it might be a serious
option to consider,” says De Muro.
BRAZIL The regulated opportunity in Latam’s largest market
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