iGB E-zines iGB e-book Denmark | Page 6

Part 1: Market size and growth Part 1: Market size and growth Having grown by 150% since 2012, Denmark’s status as the model small but perfectly formed market has been underlined by the recent entries of LeoVegas and Mr Green Revenue overview It is understandable why there is such confidence surrounding the Danish online gambling market as the figures from the Danish Gambling Authority (Spillemyndigheden) attest. Since opening up to licensed online activity in 2012, the market has grown on average by 20% year- on-year. Yet, the market is small in European terms. Total gross gaming revenue for 2017 came in at DKK3.34bn or €448m, meaning that the growth rate of over 12% for the year needs to be seen in perspective. A further 10% rise in Danish gross gaming revenues from that 2017 figure would be worth less than a 1% rise in UK online, for instance, or €44.8m compared to circa €56m based on the most recent figures from the British Gambling Commission. Still, the growth paths of both Table 2: Denmark online sports betting GGR, 2012-17 Sports betting 2012 2013 2014 2015 2016 2017 GGR (DKKm) 453 614 905 1,174 1,413 1,530 YOY growth 161 291 270 239 117 YOY growth (%) 36 47 30 20 8 Source: Danish Gambling Authority Table 3: Denmark online casino GGR, 2012-17 Casino 2012 2013 2014 2015 2016 2017 GGR (DKKm) 650 795 891 1,144 1,415 1,675 YOY growth 145 96 252 271 260 YOY growth (%) 22 12 28 24 18 Source: Danish Gambling Authority 6 Denmark: Insights and data on Europe’s pioneer model for igaming regulation